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The technology landscape is changing withevery passing year. Spartan rc port devices driver download. More people than ever before areonline (4.53 billion, or 58.8 percent of the world's population to be exact) and the ways that people are accessing the web all over theworld are changing, too.

However, this isn't the only way the digitalworld is changing. Thanks to new devices, the desktop computer is no longer theprimary way people access the internet. Instead, they're turning to theirmobile devices and the data seems to show that trend will only continue, asmore and more people around the globe primarily use mobile devices to getonline.

Over the past decade, the share of trafficcoming from mobile has shot up, but in 2018 and 2019, that number has heldsteady at 50 percent, suggesting we may have reached the new normal.

As 5G becomes more and more of a reality, wemight see mobile traffic become even more important, and grow even morequickly, than it has in the past half-decade or so.

Read on to learn how the desktop versus mobilelandscape has changed since 2013, and how we expect it to keep changing in thefuture.
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Mobile versus desktop usage in2019 compared to 2013

In 2019, mobile usage was at an all-time high,although it was only slightly higher than the year before. Here are the mobileversus desktop usage statistics you need to know.

Combinedweb traffic worldwide in 2018 compared to 2013

If we want a broad, big-picture look at howmobile web access has changed over the last five years, we can look at thetotal percentage of global websites accessed via mobile phones from 2013 to2018.

Statista compiled data about mobile phone webaccess and found that since 2013, the share of global web pages accessed via mobilephones has more than tripled. To be more specific:

• Mobile phones made up 16.2 percent of worldwide traffic in 2013.
• In 2019, 52.2 percent of traffic came from mobile phones.

It's important to note that this datarepresents only mobile phones, andnot other mobile traffic, like tablet traffic, which also increased in the sameperiod of time.

Now, as we dive deeper into desktop versusmobile web access, we'll look at specific types of internet use, includingsearch engines, media consumption and e-commerce, and how much of the trafficin each of those areas comes from mobile users versus desktop users.

Organicsearch engine visits in 2018 compared to 2013

Statista analyzed the mobile share of organic visits tosearch engines over the last five years, finding a huge increase in mobile'sshare of all visits between 2013 and 2018. Here are some highlights:

• In Q3 of 2013 saw 27 percent of organic search engine visits coming from mobile devices.
• In Q4 of 2013, mobile0019s share of organic visits jumped to 33 percent.

It naturally follows that six years later, in2019, mobile devices had a much higher share of organic traffic to searchengines:

• In Q3 of 2018, the mobile share of organic search engine visits was nearly 32 percent higher than in the same quarter of 2013: 56 percent.
• In Q4, it was 58 percent, dipping slightly after reaching 60 percent in Q3.

That means that in addition to the nearly 30percent increase in the last six years, mobile traffic to search engines isstill overtaking desktop traffic, albeit at a slower rate of growth than in2013.

Time spent per day on media in 2019compared to 2013

Statista also compared the amount of timepeople have historically spent consuming media on different types of deviceseach day. This includes social media, video streaming, music, ebooks and othertypes of online media.

Unsurprisingly, between 2013 and 2019, timespent on media on a desktop has declined slightly. In the same period of time,time spent on media on a mobile device has sharply increased.

Here is a breakdown of the stats:

• Desktop users spent an average of 144 minutes per day consuming media from their desktops in 2013.
• By 2019 desktop users were down to an average of 128 minutes per day of media consumption.
• Mobile users, on the other hand, averaged just 88 minutes per day consuming media on their mobile devices back in 2013.
• By 2019 the amount of time the average person spent consuming media on a mobile device daily was up to 203 minutes per day. This means that desktop media consumption declined by around 11 percent over those five years. Meanwhile, mobile media consumption increased by more than 130 percent.
• In 2013, average daily media consumption on mobile devices was around 39 percent lower than on desktops.
• By 2019, media average daily media consumption on mobile devices had actually surpassed desktops by nearly 37 percent.

Conversion rates for onlineshoppers in 2019 compared to 2013

The one area that's been studied recently thatdoesn't show mobile handily surpassing desktop use is in online shopping.

While conversion rates for online shoppershave increased on all devices over the last five years, conversions on mobileare still lagging far behind 'traditional' conversions or those that happen ona desktop. Here are some stats:

• In 2013 desktop online shoppers had an average conversion rate of 3.34 percent. By 2019, that had increased to 4.14 percent.
• In 2013, mobile online shoppers had a conversion rate of just 1.14 percent.
• In 2019, that had improved to 1.53 percent, which is actually a .03 percent decrease as compared to 2018, suggesting shoppers are perhaps getting even more tired of all the ads and other marketing communications being sent to their phones.

This seems even more plausible when weconsider that desktop conversions improved from 2018-2019, suggesting that whenpeople are on a desktop device, they are more intent on buying, whereas clickson a mobile device might simply come from pure curiosity, browsing to kill timeor perhaps even an accidental tap.

However, another possible reason for theslower mobile growth in ecommerce conversions than in other areas is the factthat 90 percent of mobile device use is spent in apps,and online shopping apps haven't seen huge growth until the last couple ofyears. Looking at all the data above, you can see that the fastest growth ratesfor mobile internet use happened from 2013 to 2015, and while mobile use isstill increasing from 2016 to today, its rate of growth has slowed down a bit.

Meanwhile, mobile apps for online retailershave only started to see explosive growth from 2017 onward.

Mobile versus desktop usage today

The year 2020 is still too young for much datato be available about mobile versus desktop usage this year but looking at 2019statistics gives us a good idea of the trends, and they all show that mobileinternet use is poised to continue growing and further eclipsing desktop use.

It was only in late 2016 worldwide mobile internetuse surpassed desktop use but the trend had been clear for some time by thatpoint - desktop internet use had been declining steadily while mobileinternet use rose over the prior decade.

Just one year after that milestone, mobileinternet use had increased significantly. 53 percent of web traffic worldwide came from mobileusers in 2019, compared to 56.7 percent from desktop users.

The future of mobile usage in 2020and beyond

Clearly, more and more people are using theirmobile devices to access the internet, and we can likely expect this trend tocontinue.

This is partly due to mobile devices beingmore accessible than desktop computers in most developingcountries, which is where internet use and penetration rates aregrowing the most quickly.

For example, China is currently home to moreinternet users than any other country in the world - 802 million users intotal - and 98 percent of them access the internet via a mobile device.India is close behind with 500 million internet users, with around 80 percentof them online via mobile devices.

Ninety percent of the time people spend onmobile devices is spent using apps, and engagement is up to four times betterin apps than mobile web browsers.

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One area where mobile use is still laggingbehind desktop use is in engagement. As of 2019, 55.9 percent of the time spenton websites comes from desktop users, compared to 40.1 percent for mobile users.While more people are accessing the web from mobile devices than desktops,people still tend to spend more time on sites when they access them fromnon-mobile devices.

People are already using mobile devices morethan desktop computers to access the web, and the data shows that's unlikely tochange. In the future, mobile users are likely to continue to become moreprevalent than desktop users.

Could there come a day when desktop computersand laptops are obsolete because of mobile devices? Only time will tell, butthe data makes it seem like a possibility.

As predicted (based on numerous studies and mobile eCommerce statistics), mobile traffic became just as prevalent as desktop traffic (this happened back in 2015).

That's why we've been emphasizing the importance of mobile responsiveness to our clients for years. Now, with more than half of all internet traffic shopping from a mobile device, it is extremely important to make sure your website is primed for mobile viewing.

As we sit here in 2021, let's look at the trends that continue to change.

Let us be clear: If you plan on running a successful eCommerce website, or any website, you absolutely must cater to mobile users and consider mobile shopping. It must be a major part of your digital marketing strategy. Not doing so is simply ignoring a majority of your potential customers. This has implications on how you consider the design of your eCommerce website, how you should think about eCommerce SEO and the importance of optimizing your website for mobile search results.

Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During last year's busy holiday shopping season, a third of all online purchases came from smartphone users. Not even Black Friday (6.2 billion in online revenue in 2018) was immune to mobile fever, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. On Cyber Monday ($9.2 billion in online revenue in 2019) 54% of visitors came from mobile devices, while around 33% purchases on their mobile device, up over 40% from the year before.

The fact is, it's now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Armed with this knowledge, it's your responsibility to create a shopping experience that appeals to your customers. Mobile shoppers are finicky, and rightfully so. With the highly competitive nature of the eCommerce industry, your customers will not hesitate to buy from your competitors if even the slightest headache arises.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites. It's one reason Amazon focused on making an easy shopping experience and was able to gain a massive audience and grow.

Still not convinced? Let these statistics do the talking:

The Most Important eCommerce Mobile Stats Include The Following:

• 77% of American's own a smartphone
• Over 230 million U.S. consumers own smartphones
• Around 100 million U.S. consumers own tablets
• 79% of smartphone users have made a purchase online using their mobile device in the last 6 months
• Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone.
• eCommerce dollars now comprise 10% of ALL retail revenue
• 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
• An estimated 10 billion mobile connected devices are currently in use

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Ignoring these trends in mobile eCommerce (referred to as m-Commerce in the industry) evolution means potentially missing out on more and more profit as these trends continue. Hopefully, mobile optimiation and conversion optimization are part of the SEO services offered by your web company. If you're trying to make improvements on your own, here are some tips to make your website mobile friendly:

• Your website should be programmed to intuitively adapt to whatever device is accessing it in order to provide the most user-friendly experience
• Tap-Friendly: make sure all buttons, links and calls to action have the appropriate size and margin to prevent errors.
• Text Phone Numbers: Make sure all phone numbers are text and not images so users can tap-to-call, or copy and paste the number to share with a friend.
• Visual Content: Since mobile websites are usually viewed on the go and on much smaller screens, utilizing visual content such as infographics and videos will be preferred over reading lengthy text.
• Main Navigation: increase padding around menu items so it’s easy for the user to read and tap on menu items.
• Contact Forms: Increase form input fields so it’s easy for the user to fill out the form.

Want to see more statistics? Check out our SEO statistics article.

Statistics Infographic Below:

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